https://bunnytryouts.cadburyusa.com with entries open through February 24th. For the first time ever, America will help select this year’s Cadbury Clucking Bunny star. Once finalists are announced, fans will have the chance to cast their vote to help select the newest and cutest commercial sensation.
Last year’s search garnered over 4,000 contestants and culminated with a win by Henri the bulldog who will step down as a new pet is crowned. Henri did a great job filling in as the Clucking Bunny but it is now time for a new face in the iconic commercial.
“The Cadbury Clucking Bunny commercial has been a perennial Easter-favorite for over thirty years. After last year’s newest edition, featuring Henri the bulldog, and the overwhelming positive feedback we’ve received, we decided to bring back the Bunny Tryouts,” said Ethan Mandel, associate brand manager, Cadbury brand. “But this year we’ve added a new voting component that will drive additional excitement.”
To help cast this year’s star, insta-famous pet influencer, Jiffpom (and his parents) will serve as an honorary judge to help select this year’s top 10 finalists.
“I’m so egg-static to join the 2020 Cadbury Bunny Tryouts team. It’s truly an honor for me to get to use my doggy senses to assist in selecting this year’s top 10 finalists!” said fluffy friend, Jiffpom. “I can’t wait to review all the adorable submissions and see each pet’s creativity and passion for the Cadbury brand shine through.”
Not only will the lucky winner grace screens across America as the new star of the iconic Cadbury Clucking Bunny commercial but they will receive a $5,000 cash prize. Additionally, Cadbury brand will once again be making a $10,000 donation to The American Society for the Prevention of Cruelty to Animals (ASPCA), the longest-standing animal welfare organization in North America which serves as the nation’s leading voice for animals.
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