STAMFORD, Conn. — Cantu Beauty, an award-winning multicultural haircare brand, has teamed up with ‘25 Black Women In Beauty‘ (25BWB), to launch a new mentorship program titled “CantuElevate,” developed to create roadmaps for success and growth of Black-owned businesses. The haircare brand is collaborating with 25BWB to help consult the organization’s network on their business practices, helping them to economically thrive within the beauty industry.
“There has never been a more important time in history to help Black-owned businesses succeed,” says Dametria Mustin Vice President of Global Marketing, PDC Brands. “CantuElevate has been crafted to build better business ecosystems to help shape the future of beauty. It’s imperative that our industry support Black entrepreneurs through knowledge-sharing programs, initiatives, and funding efforts.”
The program will launch with two virtual workshops hosted by 25BWB that will tackle integrated marketing, social media management, purchasing, media planning, and eCommerce techniques. Scheduled for November 12th, the first workshop will focus on building a stronger brand reputation, while the second workshop scheduled for November 19th will explain how to effectively execute through paid and earned media tactics.
At the conclusion of the workshops, three attendees will be selected to receive a Cantu sponsored marketing campaign plus media to support upcoming marketing efforts and initiatives.