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Cantu launches new hair set collection in Walmart

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STAMFORD, Conn. — Leading multicultural hair care brand, Cantu Beauty announced that shoppers can now find their newest collection – Jamaican Black Castor Oil (JBCO) – in Walmart stores. Designed for their customers with Type 4C hair, the company wanted to ensure wash day could be simplified by providing a set of products that can ease styling their coily tresses formulated with JBCO and shea butter.

Products include:

  • Detangling Primer: To provide slip and decrease fairy knots

  • Curl Elongation Paste – A defining cream to elongate curls and combat shrinkage

  • Taming Gel – With medium definition to hold down edges and baby hairs

  • LCO Spray – Liquid/Cream/Oil, the spray is designed to help lock in moisture

Items are available at Walmart and Walmart.com for $5.97. This hair set follows the launch of Cantu’s Acai Berry collection and Raw Blends part of the brand’s body care collection – Skin Therapy – last month.


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