NEW YORK — Maesa, the leading global beauty brand incubator, announced the appointment of Carlos Lagravere to serve as the company’s new chief operating officer, effective immediately.
In his role as Global COO, Lagravere will be responsible for driving operational excellence, transformation, improving efficiencies, and building upon the Company’s strong foundation for executing & achieving profitable, sustainable growth.
Lagravere brings over 25 years of executive end-to-end Supply Chain experience within the CPG industry from organizations such as P&G, Ecolab, and Proximo Spirits. Over 20 years at P&G, Carlos led the Beauty Care supply chain for the Latam region, which included responsibility for planning, sourcing, manufacturing operations, and logistics. In his most recent role before Maesa at Proximo, Carlos was the architect of a high-impact integrated supply chain transformation for a mid-cap high-growth company, managing a team of 500 and overseeing all the operational disciplines.
Maesa, the majority-held Bain Capital beauty brand incubator, has been growing fast and has nearly doubled revenues in the last three years since the Bain Capital investment. Under CEO Piyush Jain’s leadership, Maesa is poised for further rapid growth and expansion.
Announcing Lagravere’s appointment, CEO Piyush Jain said, “Maesa is an incredible company; we have an established track record of success in creating and expanding new and disruptive beauty brands. I am very excited to welcome Carlos to our leadership team. With his rich experience in both large and mid-size companies, Carlos is perfectly suited to lead our Operations as we continue to deliver rapid, profitable, and sustainable growth at Maesa.”
Commenting on his own appointment, Lagravere said, “I am honored to join this inspiring organization. I look forward to working with the dedicated leadership team and our talented employees. There has never been a more exciting time to work in the beauty industry. Together, our team will continue our transformation journey and growth trajectory by leveraging the latest supply chain technology and innovation-driven operations to unleash our brands’ full power, delighting our customers and consumers.”
Maesa challenges conventions and creates products that redefine the standards of what is possible in beauty and personal care. It partners with authentic and passionate founders to develop new powerful brands and leads outsourcing solutions for many existing beauty brands. Maesa has eight offices across three continents, and its brands include, among others, Kristin Ess, Hairitage, TPH by Taraji, Mix:Bar, Being Frenshe, and ITK Skincare. The organization is deeply committed to meeting consumer needs, supporting communities, and respecting the planet.
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