FRANKLIN, Wis. — Carma Laboratories Inc. has unveiled a multi-year partnership between its Carmex lip care brand and the National Football League’s Green Bay Packers.

The company said this week that the new relationship teams up two Wisconsin businesses and officially identifies Carmex as a trusted partner of the Green Bay Packers.

“We are excited to team up with the Green Bay Packers,” stated Jona Mancuso, marketing director for Carmex. “This is an incredible opportunity to connect Carmex with dedicated football fans across the nation. Football is one of the most popular sports in North America, and our partnership with the Packers makes perfect sense as we continue to grow together.

“Also, given the cold weather conditions at Green Bay’s Lambeau Field, Carmex products are perfect to have on hand to help relieve dry, chapped lips,” Mancuso added.

In support of the partnership, Carmex will help create fun, memorable fan experiences at three home games, including a tent offering Carmex giveaway items and a special appearance by the Carmex Mascot. Fans can also enter into the #CarmexSuperfan social media promotion by uploading a picture to Facebook, Instagram or Twitter that shows how their favorite Carmex product helps them get ready for the big game.

During the #CarmexSuperFan campaign, five winners will be selected randomly each week. Each weekly winner will receive a prize pack consisting of Carmex lip balm products and a variety of Carmex branded merchandise.

At the end of the promotion, one photo will be selected as the Ultimate #CarmexSuperfan based on originality, quality and brand appeal. The Ultimate #CarmexSuperfan will receive a $500 American Express gift card. All eligible photo entries submitted over the course of the promotion are automatically entered into the Ultimate #CarmexSuperfan photo contest.

Carmex will accept #CarmexSuperfan entries until November 22. Fans can enter via the Carmex Facebook page as well as through Instagram or Twitter.

Carma Labs added Carmex and the Packers will be working together to implement various promotional efforts over the course of the partnership, in addition to media, on-site activation, branding and hospitality at Lambeau Field.