ST. PETERSBURG, Fla. — Former Samsung Pay chief marketing officer Gregory Mann has been named to lead Catalina’s emerging brands business.

Catalina said that as senior vice president and general manager, Mann will oversee client services and business development for one of the company’s fast-growing business segments: CPG companies with revenue of $1 billion or less.

Gregory Mann

“In a world of rapidly changing consumer tastes and trends, emerging brands are a vital part of the CPG marketplace,” Catalina U.S. president Todd Morris said in a statement. “We’re excited to have Gregory join the emerging brands team to continue to build on our unique value proposition to this thriving category.

“We offer emerging brands a unique and tailored suite of services to profitably grow their businesses — including unequaled shopper and category insights, and 1-to-1 omnichannel marketing and media solutions that reach consumers based on their buying behavior along the path to purchase,” Morris added. “No other company does more to help emerging companies efficiently grow by engaging with the shoppers most likely to love their brands.”

Mann comes to Catalina after leading marketing for Samsung Pay, a mobile wallet solution that allows consumers to make purchases at virtually any store or point-of-sale system via Samsung mobile devices.

Previously, Mann served as vice president of marketing and sales for mobile shopping specialist Ibotta, where he was part of the founding team. Before moving to the technology sector, he held strategy, consulting, operations, sales and marketing roles at firms including American Express, Martha Stewart, Mary Kay, Blyth and Avon.

“My goal is to build on the massive potential of Catalina as a strategic marketing partner for emerging brands,” Mann commented. “Fast-moving consumer goods companies with revenues below $1 billion need to be nimble, efficient and inventive in their go-to-market strategies. Catalina’s depth of experience in personalization, retail intelligence to drive volume and loyalty-based measurable outcomes can help these emerging brands grow profitably.”