Lupin 2023

Issue 06-08-2009

CVS starts consumer ‘engine’

WOONSOCKET, R.I. — This quarter CVS Caremark Corp. is slated to begin piloting its Consumer Engagement Engine, a data integration and intelligence solution that is designed to boost prescription drug adherence and effectiveness by providing a comprehensive view of the customer. Executive vice president and chief medical officer Troy Brennan outlined the system and its