Wendy future of retail top

Issue 02-17-2014

Pharmacy chains find different ways to stand out

CVS Caremark’s commendable decision to discontinue the sale of tobacco products in its drug stores by October 1 raises some interesting questions about the relationship between retailers and their customers. Defining itself first and foremost as a health care services company, CVS felt compelled to stop offering products whose detrimental impact on the well-being of

Providing focused care, solutions an opportunity

Let’s begin by defining “need state” marketing. The former chief marketing officer at Coca-Cola, Mary Minnick, loved to talk about what she considers the 10 primal “need states” that consumers have, including “hunger and digestion,” “mental renewal” and “health and beauty.” She suggested that creating drinks meeting each of these needs may mean inventing new

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