2015 Archives - Page 25 of 25 - CDR

Social media influential in shaping customer experience

January 5, 2015 by Adam Pressman, Joshua Swartz and Chain Drug Review A.T. Kearney, Adam Pressman, chain drug stores, customer interaction, digital marketing, Joshua Swartz, retailing, social media 2015, Issue 01-05-2015, Opinion

Consumer-centricity in retailing is often cloaked in words about putting the consumer at the center of our business, but what will happen when consumers are the focal point of their own business? The use of social media changes the dynamic and puts consumers at the core of their own brand. Bad customer experiences, often the

Variety of factors exert influence on consumers

January 5, 2015 by Cari Sass and Chain Drug Review Cari Sass, category management, consumer health care, Hamacher Resource Group, shopper behavior 2015, Issue 01-05-2015, Opinion

In a multipart series during 2014 our team has examined key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In our final column, we explore influences — including who, what and how