PP_1170x120_10-25-21

April 11, 2022

You can read the full April 11 print issue of Chain Drug Review in its entirety here. In CDR’s digital editions, you can find special sections and additional pages not posted online. You will need to register, but subscription is free!

New technology initiatives enable broader strategy

New technology initiatives enable broader strategy

PHILADELPHIA — Justin Mennen, executive vice president and chief digital and technology officer at Rite Aid, is responsible for all aspects of the company’s technology and information operations, including enterprise systems and applications, network, core infrastructure and information security as well as the continued development and execution of the company’s immediate and long-term information technology

Marketing and merchandising reflect new mission at Rite Aid

Marketing and merchandising reflect new mission at Rite Aid

PHILADELPHIA — As Rite Aid continues to evolve into a health care company, it has undergone a significant transformation over the past few years, especially in its brand marketing and merchandise assortment. The chain is continuing to adapt to the importance of digital in the customer’s journey. In addition, loyalty programs are driving omnichannel engagement