WOONSOCKET, R.I.— CBDMEDIC is teaming up with a cast of celebrities including three time Pro Football Champion Rob Gronkowski, Hall of Fame Linebacker Brian Urlacher, America Ninja Warrior Host Matt Iseman, Sports Illustrated Cover Model Camille Kostek, and the president of Walgreens, Richard Ashworth, for the Survive & Thrive COVID-19 Celebrity Challenge in support of the Arthritis Foundation. These celebs will face crazy, hilarious and moving challenges on the Arthritis Foundation’s Facebook Live at 8pm (EST) on Wednesday in an effort to raise money for those battling social isolation during COVID-19.
“This is about helping our parents, grandparents, next-door neighbors and people of all ages with compromised immune systems who are struggling more than ever with the dangers of COVID-19 and its crippling isolation. We can make a real difference by reaching out to them now. That is our challenge,” said Rob Gronkowski. “We want to help them not only survive, but thrive during this period, and that’s something that each and every one of us can do if we act now.”
During the event, Ashworth will join Gronkowski and other multi-disciplinary participants to face off on various physical and personal challenges that provide an authentic peek into the lives of celebrities as they adjust to a life in isolation. Free to watch, the event will include both entertaining and educational culinary, athletic and business challenges, along with challenges for the viewers, with a chance to win special prizes for those who donate to the Arthritis Foundation. Additional event information can be found at: https://www.arthritis.org/thrive.
“We’re experiencing an unprecedented demand and need for our services and support, including our Helpline staffed by licensed social workers, online resources, podcasts, virtual support groups and forums as well as our advocacy efforts that fight for people who need access to health care and the treatments they need,” said Ann Palmer, president and CEO of the Arthritis Foundation. “Our challenge is to make sure we can answer that urgent call and the increased cry for our support. We’re especially thankful for the generosity of CBDMEDIC and those who donate during this critical time.”
CBDMEDIC and Gronkowski have been first responders to the cause and have pledged $200,000 to ignite this campaign.
“Our guiding principle at Abacus is to help people who are living with pain,” said Perry Antelman, CEO of Abacus Health Products, maker of CBDMEDIC products. “We realize that the elderly and people with arthritis need our help now more than ever to help them pull through COVID-19. That’s why we’ve come to support the Arthritis Foundation’s critical call-to-action for their massive community at this devastating time.
Gronkowski announced his partnership with Abacus Health Products last year, citing his personal experience with CBDMEDIC products that “changed his life” during his post-football recovery. CBDMEDIC is the first family of all-natural topical medications that combine over-the-counter drug active ingredients with CBD-rich hemp oil and other natural moisturizers. The products include formulations for muscle and joint pain, back and neck pain, and arthritis-related pain and stiffness. CBDMEDIC is available for purchase online at CBD-MEDIC.com and at over 12,000 retail locations nationwide.