KEASBEY, N.J. – ShopRite is once again teaming with Pantene to donate hair and raise money for Locks of Love, which provides custom-made hairpieces for children suffering from long-term hair loss. To kick off this year’s effort, celebrity hairstylist Takisha Sturdivant-Drew will host a virtual hair cutting event and Facebook Live tutorial for people who want to cut their hair at home and then donate their hair to Locks of Love.

Takisha will share hair styling tips while walking viewers through an actual haircut during a Facebook Live event on ShopRite’s Facebook page on Monday, Aug. 31 at 1:00 p.m. Those who wish to donate their hair can find out more information and order postage-paid hair donation envelopes through Shoprite.com/HelpKids. The pouches can be mailed back with the donated haircuts to Locks of Love. Pantene will donate $50 for every hair cut donation to Locks of Love up to $11,000, from August 30 through October 24.

“For four years running, our ShopRite customers and associates have come together with Pantene and P&G to help children in need. These hair donations give children suffering from illness and hair loss an important sense of normalcy,” said Jeffrey Mondelli, vice president of Pharmacy and Health and Beauty Care for ShopRite. “While the pandemic has changed many things this year, Locks of Love and countless young people struggling with illness and hair loss still need hair donations. That’s why we felt it was important to do a virtual program and encourage donations to Locks of Love.”

Locks of Love provides free hair prostheses to children suffering from long-term medical hair loss and whose families can’t afford to purchase a wig or hairpiece. Nearly two million children in the U.S. suffer from alopecia areata, an autoimmune disorder that causes hair loss. Radiation treatment for brain tumors can also cause permanent hair loss in children. The custom-made, real hairpieces provided by Locks of Love can be worn even while swimming or in the shower.

“The Help Pantene Help Kids campaign would not be possible without support from ShopRite and their customers,” said Robert Stetts, marketing manager with P&G. “We are proud that our work is helping Locks of Love in their mission to help children and look forward to another great campaign this fall.”

Takisha Sturdivant-Drew has over 20 years experience working in the film and commercial industry as a celebrity hairstylist. She also works out of her salon, Takisha Studio, in Brooklyn, NY. She has styled celebrities including Kerry Washington, Gabrielle Union, Ashley Graham and Lucy Liu. Takisha will host a virtual party to celebrate all the ShopRite/Pantene Locks of Love hair donors on Nov. 11, where she will reveal a special gift that all donors will receive.

For more information about Help Pantene Help Kids, visit Shoprite.com/HelpKids

For those unable to donate hair but still interested in supporting the cause, check out https://locksoflove.org/get-involved/