BOULDER, Colo. — Back by popular demand, Grateful Dead fans can settle down easy with the release of Ramble on Rose, a limited-edition black tea blend from Celestial Seasonings in partnership with nonprofit HeadCount. For the first time ever, this exclusive blend will be available online at no cost. How’s that for a miracle? Infused with notes of vanilla, strawberry and rose, Ramble on Rose Black tea will transport your taste buds to 1972, the year the song “Ramble on Rose” was brought to life for the world’s listening pleasure.
Devout tea drinkers and music lovers alike can get their hands on a box by registering to vote or signing up for election alerts online through HeadCount, a nonprofit organization that promotes civic participation in democracy through music. Previously, Ramble on Rose was available exclusively through HeadCount at select concerts.
“We are thrilled to bring back Ramble on Rose, inspired by a song we all can sing out loud to, in the name of getting people out to vote. Musicians have a strong connection to drinking tea before a show, and Celestial Seasonings developed the perfect blend to honor our mission and connection to an iconic band,” said Andy Bernstein, executive director at HeadCount.
Celestial Seasonings celebrates its 50th anniversary in 2019. Known for its tea-world staples like Red Zinger and Sleepytime, the brand is proud of its iconic box designs, which display their roots in music, sustainability and art. Ramble on Rose is all of that in one tea and is a collector’s item in itself, as the box was designed by premier Grateful Dead poster artist A.J. Masthay.
“Creating a unique, music-inspired blend for an organization like HeadCount has been an amazing way to bring our values to life. Since our beginnings in 1969, music has been part of our brand’s DNA, and we’re excited to bring Ramble on Rose to the Grateful Dead’s biggest fans,” said Tim Collins, vice president of marketing at Celestial Seasonings.
In addition to being available online, Ramble on Rose will also be given away at the LOCKN’ Festival beginning Aug. 22 at the Oak Ridge Farm in Arrington, Virginia. Jam-band fans will receive the tea when they register to vote or register for election alerts through HeadCount at the event. For fans looking for a miracle, Celestial Seasonings is giving away two four-day tickets to LOCKN’ through its social channels. Follow @CelestialTea on Instagram and Facebook.com/CelestialSeasonings for a chance to win.
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