CeraVe clears up cleanser confusion for “Cleanse Your Skin Week”

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NEW YORK — A skincare regimen is a year-round essential, but some steps are even more important during the summer months and in a time of regular mask wearing, including cleansing. An effective cleanser should balance what it takes from skin and what it gives – stripping dirt, oil, sweat and residue that build up during a hot summer day, while providing hydration and nourishment to maintain the skin’s natural barrier. A new survey conducted online by Harris Poll among 2,000 U.S. adults found that, unfortunately, consumers are confused by what cleansing should entail, with many admitting to exercising poor cleansing habits which date back to their youth. As the No. 1 dermatologist recommended skincare brand, CeraVe understands what it takes to create an effective cleanser and is helping consumers achieve their own balanced clean this Cleanse Your Skin Week, which is taking place July 26 through August 1.

(PRNewsfoto/Coyne Public Relations, LLC)

Cleansers are often thought of as one-size-fits-all, with consumers overlooking key considerations of the formula, including if it is appropriate for their skin type and the role the ingredients play. In fact, according to the newly released CeraVe® survey results, when selecting a cleanser, 60% of respondents do not consider if a product is formulated for their skin type and 49% do not consider how efficiently the product will even clean skin. To achieve an optimal cleanse, which includes clean skin without a feeling of tightness or dryness, finding a formula that is gentle, provides moisture balance and is intended for the specific skin type it will be used on is essential.

Developed with dermatologists, CeraVe cleansers have been designed to provide the clean that skin needs thanks to unique formulas that deliver a rich, hydrating experience. CeraVe cleansers are formulated with hyaluronic acid, a humectant that attracts and retains moisture, and three essential ceramides – 1, 3 and 6-11 – to help restore and maintain the skin’s natural barrier. With an array of cleanser formulas and types, including foaming, gel, cream, wipes and bars, CeraVe offers an effective, gentle cleanser for all skin types that will give back to skin, while taking what isn’t good for it.

“When I am helping my patients select a cleanser, I make sure they are looking for key ingredients like ceramides and hyaluronic acid, which will help restore the skin barrier without taking away moisture,” said board-certified dermatologist Dr. Sejal Shah. “I recommend CeraVe because they offer a full range of gentle cleansers for different skin types that are formulated with these ingredients, so skin can reap all the benefits a cleanser should offer, including removing oil and grime while leaving skin with the optimal amount of moisture.”

Identifying the best cleanser can be tricky, with 80% of respondents saying they have used trial and error to figure out what works best for their skin and 94% of respondents claiming to have used as many as 15 different cleansing products in their quest to find the one best for their skin. People will even go to extremes, with 54% of respondents admitting to having used hand or dish soap as a face wash, which Dr. Shah confirms can do more harm than good. CeraVe® found that without accurate knowledge of what to look for in a cleanser, many consumers are left confused and ultimately use products based on misconceived notions. In fact, respondents reported associating clean skin with: a squeaky clean feeling (41%), skin feeling tight (32%) and a tingly sensation (22%) – all indicators that skin has lost moisture, which can lead to dryness and irritation. Moreover, more than half of respondents do not consider the ingredients in the formula when choosing a cleanser or whether the product will hydrate skin.

“We’ve identified a big misconception among consumers, which is that to effectively clean skin, a cleanser should also strip the skin barrier of moisture,” said Derrick Booker, vice president of marketing. “As a therapeutic skincare brand, CeraVe cleansers are developed with dermatologists to deliver a gentle, yet effective cleanse that strips away the bad, but helps maintain a healthy moisture balance.”

Those surveyed also revealed that when it comes to skincare, hindsight is often 20/20, with 63% of respondents admitting that they wish they had taken better care of their skin when they were younger, proving that consumers begin to understand the importance of a skincare routine as they age and skin evolves. More than half of respondents (58%) say if they could go back in time, they would start a regular skincare routine at an earlier age and 30% say they wish they would have educated themselves about proper products for their skin type. Fortunately, it is never too late to get educated and start a proper cleansing routine and National Cleanse Your Skin Week is the perfect time to start building the habit.


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