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CeraVe creates a best-of-both worlds facial cleanser

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NEW YORK — CeraVe announced the launch of a Hydrating Cream-to-Foam Cleanser, a moisture balancing facial cleanser that makes cleansing about giving back to skin, not just taking from it. The new product joins the brand’s extensive line of cleansers, each formulated with three essential ceramides and hydrating ingredients such as hyaluronic acid to deliver an optimal cleanse without stripping the moisture barrier, leaving behind a balanced clean for healthy skin.

The new CeraVe Hydrating Cream-to-Foam Cleanser merges the hydrating benefits of the brand’s Hydrating Facial Cleanser with the foaming mechanism of the brand’s Foaming Facial Cleanser to create a unique formula that gives those with dry and sensitive skin the benefits of both a cream cleanser and a gentle foaming formula without having to choose between the two. The innovative Hydrating Cream-to-Foam Cleanser features a soft cream formula that transforms into a delicate foam with an amino acid-based surfactant to efficiently cleanse skin of dirt, oil, makeup and daily sunscreen residue, without disrupting the skin barrier or drying out skin. Backed by consumer research, a study found that 100 percent of women agree that the product instantly removed dirt, oil, pollution and facial makeup, while 98 percent feel that their skin was clean, smooth, soft and refreshed after use.

Also joining the CeraVe cleanser line is a Foaming Cleanser Bar, a soap-free bar that helps to eliminate dirt and oil without stripping the skin of its natural oils. The bar’s formula contains kaolin clay to help absorb excess oil and gentle surfactants to cleanse without disrupting the skin’s barrier and further irritating the skin, making it a great option for those with acne-prone or oily skin. The formula is also non-comedogenic, so it will not clog pores, and contains ceramides and hyaluronic acid to help retain moisture.

“What so many don’t realize is that cleansers are often harsh and as they remove impurities, they may also strip moisture the skin needs to stay healthy,” said board-certified dermatologist Dr. Marisa Garshick. “A good cleanser should both clean and nourish the skin, and CeraVe® cleansers accomplish this by delivering an effective clean without compromising the skin barrier; making them a great cleanser choice for all skin types.”

CeraVe, a brand developed with dermatologists, prides itself on offering affordable and efficacious products and delivering on skincare needs, while using the brand’s namesake ingredient, ceramides, to help maintain the skin’s natural barrier. All CeraVe cleansers are formulated to balance what they take from skin and what they give, removing dirt, sweat, oil and other residue, while imparting back to skin hydration and nourishment to restore the natural barrier and yield a healthy moisture balance. These two new launches join the array of cleansers offered by CeraVe® that are carefully formulated to address the unique needs of different skin types.

“Existing as a brand developed with dermatologists, we know cleansing is about giving and not just taking,” said Derrick Booker, vice president of marketing at CeraVe. “We remain focused on our mission of providing therapeutic skincare for all, and these additions to our cleanser portfolio bring together those attributes we know consumers love about our existing products, while giving them new solutions that address evolving skincare needs and preferences.”

The CeraVe Hydrating Cream-to-Foam Cleanser is available at drugstores nationwide and on Amazon for $14.99 for a 12-ounce bottle. The Foaming Cleanser Bar is available for $6.99 at drugstores nationwide and on Amazon.

 


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