CeraVe expands portfolio to help make sun protection achievable for everyone

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NEW YORK — As consumers nationwide are experiencing disruptions to their routines, their daily behaviors are being adapted as well. Healthy habits always tend to be a work in progress, from regular exercise to skincare routines. People often find reasons to validate skipping these behaviors, especially during challenging times. In fact, according to results from a new CeraVe survey conducted online by OnePoll among 2,000 U.S. adults, 46% of survey respondents admit to making as many as five excuses every day, with the behaviors most often prompting excuses being healthy eating, exercising and using sun protection.

To make the sunscreen experience more desirable and less excusable, even while spending more time indoors than usual, CeraVe, the number one dermatologist-recommended skincare brand, recently launched Hydrating Sunscreen Sheer Tint, a superior face lotion that addresses consumers’ biggest demands when it comes to sun protection.

Even though half of survey respondents (47%) say they follow a daily skincare routine, 71% say they do not use a sunscreen daily, so CeraVe sought to bolster its sun care line by offering products that can deliver both sun care and skincare. Helping to streamline skincare routines, while ensuring the key steps of a healthy skincare regimen are followed, CeraVe adds the Hydrating Sunscreen Sheer Tint to a line of mineral sunscreens formulated with essential skincare ingredients. The dual benefits of skincare plus sun protection in one product makes the Sheer Tint ideal for incorporating into the “less is more” routines that are popular now as people spend more time home, while helping to establish healthy skincare habits for the long-term.

Consumers often complain about sunscreen, with survey respondents citing a list of reasons they choose to skip daily application, including more than half citing how it feels during or after application (55%) and nearly one-quarter saying that it causes breakouts (24%). In addition to three essential ceramides to help restore the skin barrier, the Hydrating Sunscreen Sheer Tint features a non-comedogenic formula with hyaluronic acid to retain moisture and niacinamide to help soothe skin, easing consumer concerns about irritations or clogged pores. Further, 38% of responds cite a white cast or that sunscreen does not blend into skin as a point of contention, so CeraVe developed this product with a sheer tint that blends seamlessly into all skin tones to combat this concern associated with some mineral sunscreens, while making regular application more desirable for all. According to a consumer study, 90% of consumers agree that the Sheer Tint blends seamlessly into all skin tones, which helps to combat the white cast concern associated with some mineral sunscreens.

Moreover, 32% of survey respondents said they’ll dismiss sunscreen use if they’re not planning to spend too much time outside in the sun, which is the case for many presently; but dermatologists like Dr. Michelle Henry warn that sunscreen is just as important as ever, especially a formula with broad-spectrum protection.

“UVA rays come in through the windows, and UVA and UVB rays come through clouds, so even if you’re on the balcony on a cloudy day or working near a window, you’re exposed to dangerous rays, leaving your skin in need of protection,” board-certified dermatologist Dr. Michelle Henry said. “CeraVe Hydrating Sunscreen Sheer Tint is perfect for indoor or outdoor use because it provides broad-spectrum protection against both types of rays, but also contains beneficial skincare ingredients like ceramides and hyaluronic acid, making it simple to incorporate SPF into a healthy skincare regimen.”

Dr. Henry also emphasizes that sunscreen application should not be a one-and-done activity, though it all too often is. While the American Academy of Dermatology recommends reapplication approximately every two hours or after water exposure, 70 percent of survey respondents admit that they do not reapply every two hours.

Additionally, more than one-quarter of respondents (28 percent) say they do not reapply sunscreen as they do not want to mess up their makeup, further underscoring how the Sheer Tint meets consumer needs as it can be applied as the first step in a skincare regimen and reapplied throughout the day without leaving residue or disrupting makeup.

“Sunscreen is essential for skin health and to help protect from the damaging effects of the sun’s UV rays, but we’ve found that for a variety of reasons, consumers overlook this essential step in their daily routines,” Derrick Booker, CeraVe vice president of marketing said. “As the No. 1 dermatologist-recommended skincare brand, CeraVe® is committed to educating consumers about proper sun protection and offering SPF products that meet each person’s unique needs so that there is a therapeutic sun care solution for everyone.”

In addition to products with SPF, CeraVe offers a wide variety of dermatologist-developed skincare products that contain ceramides 1, 3 and 6-II, which are essential to restoring and maintaining the skin’s natural barrier



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