CeraVe intros product line for diabetic skin

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NEW YORK — CeraVe, a skincare brand owned by L’Oréal, has announced four new products joining its expansive portfolio of therapeutic skin care products in late 2018, including a Hydrating Hyaluronic Acid Serum and a Diabetics’ Dry Skin Relief line, which includes a Moisturizing Cream, Hand and Foot Cream and a Cleansing Wash.

The Diabetics’ Dry Skin Relief line was developed to address the specific skincare needs of people with diabetes and help reduce their risk of skin complications, which diabetics are prone to.

According to a National Health Interview Survey, diabetes currently affects 29 million adults and the CDC predicts this number may grow to one-in-three adults by 2050, as 86 million others have already been diagnosed with prediabetes. Amongst the many symptoms diabetic sufferers can experience are skin itchiness, dryness, cracking and bruising caused by the decrease in their skin barrier’s function. Diabetics are also more susceptible to bacterial and fungal infections, which can be easily contracted via cracks in the hands and feet making skincare an added concern for them.

“As the number of diabetes sufferers continues to rise, it was important to us that we develop this trio of products to help this growing segment of consumers seeking specialized skincare,” said Derrick Booker, vice president of marketing at CeraVe. “We know that people with diabetes have unique skincare concerns and these new products demonstrate our commitment to providing diabetes sufferers with affordable and therapeutic skincare offerings.”

Each product in the line contains a combination of three essential ceramides, plus bilberry and urea which help to soothe the skin and deliver long-lasting moisturization. Bilberry is antioxidant-rich and known for helping to diminish bruising, while urea is a natural moisturizer that adds and retains moisture.

The Hydrating Hyaluronic Acid Serum, created to help consumers counteract the lifestyle habits that dehydrate skin, such as stress, weather and diet, is also set to hit shelves in late 2018. The formulation replenishes skin with hyaluronic acid, a powerful and popular hydrating ingredient that moisturizes dull and dehydrated skin and locks in moisture to prevent water loss. The serum also contains vitamin B5 which aids skin in achieving a more supple and radiant appearance.

The four new products join the brand’s large portfolio of more than 40 therapeutic skincare products spanning moisturizers, cleansers, serums, sunscreens and baby products. The brand also offers products specifically formulated to treat certain skin conditions, including eczema and psoriasis. All CeraVe products are developed with dermatologists and contain ceramides 1, 3 and 6-II, which help repair and restore the skin barrier. CeraVe products, including the latest launches will be available at Amazon and mass retailers nationwide.



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