SANTA MONICA, Calif. — A new beauty brand aimed at tweens and teens — two burgeoning groups of makeup consumers — is set to launch this weekend.
Called C’est Moi, the startup —a division of JAKKS Pacific Inc. — will offer skin care and color cosmetics specifically for 8- to 16-year-old girls. The company said the brand provides a simple approach to beauty for girls and fills a gap where there haven’t been many options.
The C’est Moi Gentle Skin Care Collection for spring contains calming and soothing high quality formulas that work to cleanse, soothe and balance moisture in the skin, the company said. Featured ingredients include organic aloe, calendula, extracts of strawberry, cucumber, kiwi and apple, green tea, as well as chamomile water, organic sweet almond oil, and Shea butter.
The makeup collection encompasses five products ranging in price from $10 up to $26 for a three-piece deluxe skin care set.
Meanwhile, the C’est Moi Cosmetics Color Collection for spring includes products for the face, eyes, lips and cheeks that offer natural and fresh makeup looks in neutral shades with pops of color, according to the company.
The cosmetics lineup features 33 products priced from $8 to $25 for a six-piece makeup crayon set.
Plans call for the full collection to launch on Target.com and CestMoi.com on Jan. 21.
“Most products on the market are not specifically designed for young, delicate skin, for among other reasons, the lack of education about ingredients within the beauty industry. We’re ecstatic to provide affordable, clean and clinically tested products that deliver on C’est Moi’s core values of education and ingredient safety,” stated Jennifer Saul, vice president of marketing for C’est Moi. “We empower girls through celebrating their individuality and encouraging self-discovery.”
All C’est Moi products are dermatologist-tested and clinically tested on sensitive skin, made with natural and organic ingredients, hypoallergenic, fragrance-free, talc-free, cruelty-free, amd made in the United States and European Union. The products also have recyclable and FSC-certified packaging.