BOULDER, Colo. — Charlotte’s Web recently announced the appointment of Jean Birch to its board of directors.

She brings broad experience as an independent public company director in addition to being a veteran C-level operating executive with deep experience in the consumer sector.  Ms. Birch currently serves as a director for Jack in the Box, Forrester Research  as well as  CorePoint Lodging Inc. Previous board appointments include Papa Murphy’s Inc. and Darden.

Birch is a board leadership fellow, as certified by the National Association of Corporate Directors.  In addition, she brings more than 20 years of consumer retail experience running large restaurant companies, such as IHOP, Macaroni Grill and Corner Bakery Cafe, where she delivered exceptional P&L and ROIC results.

“We are grateful to have Jean joining the Charlotte’s Web board as an independent director.  Her broad public company board experience combined with her operational experience will be invaluable to us as we map the next part of our journey for Charlotte’s Web,” said Charlotte’s Web chairman of the board and cofounder Joel Stanley.

Birch stated, “I am honored to be joining the Charlotte’s Web Board as they enter the next phase of their growth.  Charlotte’s Web is an exciting company operating in a dynamic industry and I look forward to collaborating on the long-term strategy to accelerate growth.”

Birch, who will serve on the Compensation and Audit Committees, brings the total number of Directors on the Charlotte’s Web board to eight.