WASHINGTON – The Consumer Healthcare Products Association (CHPA) Educational Foundation today released the following statement announcing the 2022 U.S. Self-Care Marketing Awards finalists. Winners will be announced at the Seventh Annual CHPA Educational Foundation Gala on November 16 at The Plaza Hotel in New York City.
“Each year, we are increasingly impressed by the quality and creativity of submissions, with this year’s entries being particularly exceptional,” said Mary Leonard, Managing Director, CHPA Educational Foundation. “Congratulations to our finalists for being outstanding leaders in digital marketing, social media, corporate social responsibility, and multicultural marketing. A special thank you also goes out to our esteemed judging panel for lending their time and expertise to score this year’s 40+ nominations.”
The 2022 U.S. Self-Care Marketing Awards Categories and Finalists are:
- Best Digital Campaign on a Brand Budget of Less than $5M
- Church & Dwight Co., Inc.
i.Product: Zicam
ii.Campaign: “Instacart Full Funnel”
- Haleon
i.Product: Gas-X
ii.Campaign: “Work From Anywhere”
- Johnson & Johnson Consumer, Inc.
i.Product: Visine®
ii.Campaign: “2021 E-Sports Campaign with NRG Rocket League”
- Best Digital Campaign on a Brand Budget of More than $5M
- Foundation Consumer Healthcare LLC
i.Product: Breathe Right® Nasal Strips
ii.Campaign: “Strip On!”
- Sanofi Consumer Healthcare
i.Product: Icy Hot
ii.Campaign: “Comebaq Courts”
- Reckitt
i.Product: Neuriva
ii.Campaign: “Think Bigger”
- Best Product Launch Campaign on a Brand Budget of Less than $5M
- WellSpring Consumer Healthcare
i.Product: Bactine Max
ii.Campaign: “Don’t Fear the Boo Boo”
- Advantice Health
i.Product and Campaign: Kerasal® Multi-Purpose Nail Repair Launch
- Best Product Launch Campaign on a Brand Budget of More than $5M
- Johnson & Johnson Consumer, Inc.
i.Product and Campaign: BAND-AID® Brand Launches OURTONE™ Line of Inclusive Bandages
- Bausch + Lomb
i.Product and Campaign: BioTrue® Hydration Boost Lubricant Eye Drops Launch
- Bayer Consumer Health
i.Product: AleveX
ii.Campaign: “Worst Golf Swing in America”
- *Winner*: Innovative Marketing Campaign of the Year on a Brand Budget of Less than $5M
- Advantice Health
i.Product: New Skin Sensitive Skin Liquid Bandage
ii.Campaign: “Wow, No More Ow!”
- Innovative Marketing Campaign of the Year on a Brand Budget of More than $5M
- Avrio Health L.P.
i.Product: Colace
ii.Campaign: “Poop Should Never Feel Painful”
- Bayer Consumer Health
i.Product: Midol
ii.Campaign: #NoApologiesPeriod
- Haleon
i.Product: Excedrin Extra Strength
ii.Campaign: “Game Over for Headaches”
- Church & Dwight Co., Inc.
i.Product: Trojan
ii.Campaign: “The Pleasure is Ours”
- Best Overall Social Media Campaign
- Bayer Consumer Health
i.Product: One A Day 50+ Gummies
ii.Campaign: “Teach Me How to Gummy”
- Bausch + Lomb
i.Product: LUMIFY Redness Reliever Eye Drops
ii.Campaign: “Natural Beauty”
- Sanofi Consumer Healthcare
i.Product: Gold Bond Medicated Body Powder
ii.Campaign: “Euphemisms”
- Best Overall Corporate Social Responsibility Initiative: Promoting Safe Use
- Johnson & Johnson Consumer, Inc.
i.Campaign: “Thriving While Aching”
- The Procter & Gamble Company
i.Product: Metamucil
ii.Campaign: “HBCU and Divine 9 Challenge”
- Bayer Consumer Health
i.Product: Bayer Aspirin
ii.Campaign: “Most Meaningful Melody”
- Best Overall Multicultural and Inclusive Campaign
- Johnson & Johnson Consumer, Inc.
i.Product: TYLENOL®
ii.Campaign: “Care Without Limits”
- Haleon
i.Product: Theraflu
ii.Campaign: “Right to Rest and Recover”
- Reckitt
i.Product: Mucinex
ii.Campaign: “Our Community Needs You Well”
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