CHPA Educational Foundation hosts Annual Gala and U.S. Self-Care Marketing Awards

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NEW YORK – The Consumer Healthcare Products Association (CHPA) Educational Foundation held its 7th Annual Gala last night at the Plaza Hotel in New York City. The widely attended event was a sweeping success, raising 45 percent more in donations compared to 2021, and bringing together 350 attendees from 82 companies across the self-care industry. The event celebrates the foundation’s critical consumer-focused work to help people live happier, healthier lives through responsible self-care.

“This event is a testament to the broad commitment our industry has to the foundation’s mission of reaching, educating, and empowering more consumers every year,” said Anita Brikman, Executive Director, CHPA Educational Foundation. “It was such a pleasure to be back in person this year to celebrate the foundation’s record-breaking success, and we are incredibly appreciative to our attendees and sponsors for their outpouring of support for this year’s event.”

From left to right – Mary Leonard (Managing Director, CHPAEF), Anita Brikman (Executive Director, CHPAEF) and Scott Melville (CHPA President & CEO)

In addition to highlighting the foundation’s key 2022 public health educational initiatives, the event program also featured the 2022 U.S. Self-Care Marketing Awards, honoring 10 grand prize winners across nine categories as well as a People’s Choice Award, to recognize the strategic innovation and marketing expertise of CHPA member companies in both the over-the-counter (OTC) medicine and dietary supplement industries. Participation in this year’s awards was especially strong, with more than 40 entries received. A judging panel of six independent experts was used to narrow the field to this year’s 25 finalists, whose work was also honored at the event.

“Each year, we are increasingly impressed by the quality and creativity of submissions, with this year’s entries being particularly exceptional,” said Mary Leonard, Managing Director, CHPA Educational Foundation. “Congratulations to our finalists and winners for being outstanding marketing leaders in our industry. A special thank you also goes out to our esteemed judging panel for lending their time and expertise to score this year’s nominations.”

The awards were presented by CHPA Educational Foundation Board Members Elizabeth Karvonen, Team Lead of the Emerson Group, and Google Inc.’s Head of Industry Yvette Baez. The volunteer awards judging panel included representatives from SGS & Co, UWG, Tracy-Locke, Cardinal Points Consulting, LLC, GMMB, and LifeStyles Healthcare.


The 2022 U.S. Self-Care Marketing Awards Finalists and Winners Included:


Best Product Launch on a Brand Budget of Less than $5M

  • WellSpring Consumer Healthcare: “Don’t Fear the Boo Boo” – Bactine Max –WINNER
  • Advantice Health: Multi-Purpose Nail Repair Launch – Kerasal®

Best Product Launch on a Brand Budget of More than $5M

  • Johnson & Johnson Consumer, Inc: BAND-AID® Brand Launches OURTONE™ Line of Inclusive Bandages –WINNER
  • Bausch + Lomb: BioTrue® Hydration Boost Lubricant Eye Drops Launch
  • Bayer Consumer Health: “Worst Golf Swing in America” – AleveX


Best Digital Campaign on a Brand Budget of Less than $5M

  • Haleon: “Work from Anywhere” – Gas-X –WINNER
  • Church & Dwight Co., Inc: “Instacart Full Funnel” – Zicam
  • Johnson & Johnson Consumer, Inc: “2021 E-Sports Campaign with NRG Rocket League” – VISINE®


Best Digital Campaign on a Brand Budget of More than $5M

  • Sanofi Consumer Healthcare: “Comebaq Courts” – Icy Hot –WINNER
  • Foundation Consumer Healthcare LLC: “Strip On!” – Breathe Right® Nasal Strips
  • Reckitt: “Think Bigger” – Neuriva


Best Corporate Social Responsibility Campaign Promoting Safe Use

  • The Procter & Gamble Company: “HBCU and Divine 9 Challenge” – Metamucil –WINNER
  • Johnson & Johnson Consumer, Inc: “Thriving While Aching”
  • Bayer Consumer Health: “Most Meaningful Melody” – Bayer Aspirin


Best Social Media Campaign

  • Bayer Consumer Health: “Teach Me How to Gummy” – One A Day 50+ Gummies –WINNER
  • Bausch + Lomb: “Natural Beauty” – LUMIFY Redness Reliever Eye Drops
  • Sanofi Consumer Healthcare: “Euphemisms” – Gold Bond Medicated Body Powder


Multicultural and Inclusive Campaign of the Year

  • Johnson & Johnson Consumer, Inc: “Care Without Limits” – TYLENOL® –WINNER
  • Haleon: “Right to Rest and Recover” – Theraflu
  • Reckitt: “Our Community Needs You Well” – Mucinex


Most Innovative Marketing Campaign on a Brand Budget of Less than $5M

  • Advantice Health: “Now, No More Ow!” – New Skin Sensitive Skin Liquid Bandage –WINNER

Most Innovative Marketing Campaign on a Brand Budget of More than $5M

  • Avrio Health L.P: “Poop Should Never Feel Painful” – Colace –WINNER
  • Bayer Consumer Health: #NoApologiesPeriod – Midol
  • Haleon: “Game Over for Headaches” – Excedrin Extra Strength
  • Church & Dwight Co., Inc: “The Pleasure is Ours” – Trojan


People’s Choice Award

  • Haleon: “Right to Rest and Recover” – Theraflu –WINNER


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