BONITA SPRINGS, Fla. — The Consumer Healthcare Products Association Educational Foundation has unveiled a new name and look for its online hub, KnowYourOTCs.org.
CHPA said Tuesday that KnowYourOTCs.org has replaced OTCsafety.org as the go-to source for consumers seeking information on the safe use, storage and disposal of over-the-counter medicines.
The mobile-friendly website is designed to provide guidance to consumers making OTC decisions wherever they are, be it the pharmacy aisle or their child’s bedside, according to CHPA. The site features an expanded ingredient index, children’s dosing charts, and tips on safe medicine storage and disposal, among other information.
“More than 240 million people rely on OTCs medicines, and we take our responsibility to meet their information needs seriously,” stated Emily Skor, director of the CHPA Educational Foundation.
“Over the years, we have worked to meet consumers wherever they are,” Skor added. “Through partnerships with retailers, we provide information at the point of purchase. Partnering with healthcare providers enables us to reach consumers at the point of care. Online, we have pursued many avenues to reach consumers seeking information on OTCs through sponsored content on premiere health sites, parent blogger ambassador work and targeted social media engagement. The new website is critical for growth in all of these efforts as it’s a unique online resource for consumers. And we will drive them to it through all of our touch points in all of our foundation campaigns, initiatives and partnerships.”
The National Council on Patient Information and Education (NCPIE), a CHPA Educational Foundation partner, said KnowYourOTCs.org will be a valuable tool for consumers.
“The new website will be a tremendous asset in helping empower consumers to take their health care personally,” commented NCPIE executive vice president W. Ray Bullman, “and we look forward to working with the CHPA Foundation on efforts surrounding this issue in 2015.”
Also on Tuesday, the CHPA Educational Foundation elected its board during the CHPA’s Annual Executive Conference in Bonita Springs, Fla.
The board members include Christopher DeWolf, CHPA Educational Foundation chairman and president and chief executive officer of Lil’ Drug Store Products Inc.; Emile Lee, vice president of North America communications, consumer, at Johnson & Johnson; Ernesto Levy, vice president of marketing for North America at Novartis Consumer Health Inc.; Scott Melville, CHPA president and CEO; Jeffrey Needham, executive vice president and general manager, U.S. Consumer Healthcare, at Perrigo Co.; R. Stephen Neumann, vice president of consumer insights and relations at Bayer Consumer Care; Claire Payawal, vice president of global public affairs for Pfizer Consumer Healthcare; and David Tomasi, marketing director for Vicks North America at Procter & Gamble Co.
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