EWING, N.J. — Church & Dwight Co. has added a new product category to its First Response brand of at-home pregnancy and ovulation test kits: multivitamin gummies.

Church & Dwight on Monday announced First Response Reproductive Health Multivitamin Gummies and First Response PreNatal & PostNatal Multivitamin Gummies, which the company said makes First Response the first pregnancy test brand to offer women’s health multivitamin gummies.

The First Response Reproductive Health Multivitamin Gummy contains the essential nutrients needed for overall health and to help prepare for pregnancy, including 400 mcg of folic acid and 50 mg of omega-3 DHA. One serving is an excellent source of iodine to support pre-pregnancy health, the company noted.

Meanwhile, the First Response PreNatal & PostNatal Multivitamin Gummy has nutrients important to pregnant and nursing women, including 800 mcg of folic acid and B vitamins for energy metabolism support, and one serving is a good source of calcium for nursing mothers, according to Church & Dwight. The company said the supplement was developed in tandem with its vitafusion gummy vitamin brand.

Plans call for the First Response Reproductive Health Multivitamin Gummies and PreNatal & PostNatal Multivitamin Gummies to become available in drug, grocery and mass retailers nationwide beginning in April, carrying a retail price of $14.99.

Church & Dwight said the First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume form. The company reported that the Centers for Disease Control and Prevention recommends all women of child-bearing age take 400 mcg of folic acid daily to help reduce the risk of having a pregnancy affected by spina bifida or other neural tube defects.

“First Response has been a trusted resource for women for more than 25 years, delivering her the innovative tools she needs to be prepared and knowledgeable throughout her reproductive health journey – a journey that extends well before pregnancy through post-pregnancy,” stated Stacey Feldman, vice president of marketing aty Church & Dwight. “As the category leader, First Response remains committed to reducing the anxiety faced throughout the family planning process by giving women a full breadth of products needed to make informed, healthy decisions. Expanding our portfolio to include women’s health vitamins allows us to meet yet another crucial need, extending our support throughout a woman’s reproductive years.”