SAN ANTONIO — Cleanlogic, the inclusive and socially conscious beauty company that has pioneered diversity, equity, inclusion and accessibility through the use of functional braille across all its product packaging since 2001, will host a multi-sensory Dining in the Dark educational dinner for members of H-E-B’s executive team on Sept. 28. The dinner will kick off yet another monthlong campaign to shine a light on Blind Awareness Month in October.
Inspired by CEO and founder Isaac Shapiro’s mother, who lost her sight as a child, Cleanlogic has been a disruptor CPG brand in the wellness category by providing accessible and inclusive braille product descriptors on 100% of its packaging.
“Cleanlogic’s corporate mission is to inspire all to achieve independence and success,” says Shapiro. In addition to manufacturing products with accessible features, the company has created a workforce that includes people with disabilities. From visually impaired to neuro diverse, these employees are being trained to craft and sew manufactured products as well as pack out the brand’s popular gifts sets in its Audubon, Pa. manufacturing facility. This is a passion of Cleanlogic cofounder Mike Ghesser, whose daughter is neuro diverse and provides an inspiration for fostering employment opportunities for people with disabilities.
Given that October is also National Disability Employment Awareness Month the Dining in the Dark experience will feature:
• Cleanlogic’s DEI&A roadmap for creating a U.S.-based factory that employs, trains, and empowers at least a 50% people with disability workforce• Multicourse blindfolded dining experience for all attendees
• Recognition for retail partners who have championed DEI initiatives
The dinner is the result of a partnership among Cleanlogic, H-E-B and the nonprofit San Antonio-based Lighthouse for the Blind. The partners are committed to recognizing and supporting the more than 25 million people in the U.S. who are blind or visually impaired — a staggering 70% of whom
are unemployed. The dinner will not only raise awareness of this important cause but help fund the San Antonio Lighthouse for the Blind’s Children’s Tech Education program.
“We appreciate corporate partners like Cleanlogic who use their platform — and their packaging — to create awareness, more accessibility and more resources for people who are blind and vision-impaired,” said San Antonio Lighthouse for the Blind CEO Cindy Watson.
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