ATLANTA — Diane Wallace has been named as vice president of retail marketing for Coca-Cola North America.

Diane Wallace

Coca-Cola said Tuesday that Wallace will oversee key disciplines, including retail strategy, category strategic advisory, customer marketing, strategic selling capabilities and customer/trade communications.

Most recently, Wallace has served as vice presient and general manager of sales and marketing for the Walgreens business unit at Coca-Cola, holding that post since January 2011. Before that, she was vice president of shopper marketing for more than three years.

Wallace came to Coca-Cola in 2003 from Eastman Kodak, where she had served as vice president of sales strategy, sales planning and customer marketing for the consumer imaging division since 1999. Prior to joining Eastman Kodak, she was marketing director at Quaker Oats for three years.