Colgate-Palmolive Co. said Monday that it has launched Amazon Dash Button for Colgate, which gives consumers one-click ordering capability for Colgate products offered on Amazon.
Products available through the Colgate Amazon Dash Button include Colgate Total, Colgate Optic White and Colgate Enamel Health toothpastes; Colgate 360° toothbrushes; and Colgate Total mouthwash, Colgate-Palmolive said.
“We’re very excited for the launch of the Amazon Dash Button for Colgate,” stated Bill Van de Graaf, vice president and general manager for North America oral care marketing at Colgate-Palmolive. “With this seamless in-home shopping experience, we’re able to put dental care products at consumers’ fingertips, which we hope makes it that much easier for them to practice healthy habits and achieve brighter smiles.”
A Wi-Fi connected device, the Amazon Dash Button enables consumers to reorder favorite products with the press of a button. To set it up, users tap the Amazon shopping app on their mobile device to connect the Dash Button to their home network and then select the Colgate products they want to reorder. Once connected, one press of the Dash Button automatically places the order with Amazon Prime free shipping.
The Dash Button also features a reusable adhesive and a hook that allow it to be placed anywhere around the home, such as in the kitchen, bath, laundry room, etc., or on a wall, an appliance or a cabinet.
Products available via the Amazon Dash Button span such categories as food and beverages, health and beauty care, household and office products, pet care, baby care, apparel, sports and outdoors, and music, among others.