LOS ANGELES – Latinx trendsetters will discover the science behind Colgate Optic White’s line of whitening products at Hispanicize LA, taking place at the Intercontinental Hotel in Century City from October 11-13. During this cultural event, Colgate Optic White will show attendees how the unique toothpaste formula works to whiten teeth, and provide the opportunity to meet YouTube and Instagram beauty expert Laura Sanchezto maintain their smile style and actor and singer Vadhir Derbez to keep everyone smiling.

Actor and singer Vadhir Derbez and YouTube and Instagram beauty expert Laura Sanchezto .

Now in its 9th year, Hispanicize 2018 is the largest event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. This year’s Hispanicize LA “Hispanic Heritage” edition will celebrate the spirit of being Latino and serve as a forum for launching marketing and social media trends. Colgate Optic White will join a variety of consumer brands at the conference looking to engage and capture the attention of the Latino market.

Everyone knows ordinary whitening toothpastes don’t always deliver the results you want or expect, but Colgate Optic White High Impact White toothpaste is not ordinary. It contains hydrogen peroxide that goes below the tooth surface to deeply whiten. The Colgate Optic White booth will show the science behind the whitening products within the brand’s repertoire through an on-site demonstration, interactive elements and a unique photo opportunity for attendees to capture their Sonrisa Colgate.

“Colgate Optic White is thrilled to be part of this year’s Hispanicize LA event,” said Bill Van de Graaf, vice president and general manager, North America Oral Care marketing at Colgate-Palmolive. “We’re always looking to connect with people who are celebrating their culture and finding new reasons to smile.”