NEW YORK— Colgate Optic White has launched its new Colgate Optic White Overnight Teeth Whitening Pen designed to brighten smiles while users sleep. The advanced whitening technology, which is powered by hydrogen peroxide, removes 15 years of stains in just week.

This whitening pen is an easy application where the formula goes on wet and dries seconds after applying. To remove, simply brush your teeth when you wake up. It’s the perfect innovation to help brighten your smile during your at-home beauty routine.

Key product benefits include:

• Easy and effective whitening while you sleep.
• Teeth whitening pen removes 15 years of stains in just 1 week.
• Designed for no tooth sensitivity, during or after the whitening process.

“We know that our consumers want easy-to-use, hassle free whitening solutions that really work, which is why we created the Colgate Optic White Overnight Whitening Pen,” said Bill van de Graaf, vice president of marketing North America. “We’re excited to add this fast-acting treatment to our portfolio of teeth whitening products.”

The Colgate Optic White Overnight Teeth Whitening Pen is available online and at most major retailers nationwide.