STAMFORD, Conn. — Schwarzkopf, a brand of the Henkel Corp., announces Shay Mitchell as new spokesperson and co-collaborator for an innovative new line extension of metallic hair color shades from Color ULTÎME.

Color ULTÎME, known for its brilliant, show-stopping and on-trend colors has partnered with actress, influencer and entrepreneur, Shay Mitchell, to create a line extension of four permanent metallic hair color shades. The collection consists of 4 trendy color shades: Sparkly Light Brown (Metallic Brunettes); Brushed Berry (Metallic Blondes); Metallic Violet, and Glossy Steel (both Metallic Blacks).

The Shay Mitchell Collection delivers vivid and intense metallic color with luminous shine and vibrancy that lasts up to 9 weeks and works great on all hair textures. “I’m excited to be collaborating with Color ULTÎME on my own collection,” says Shay Mitchell. “I love changing up my hair looks and Color ULTÎME has diverse and easy to use color so this partnership is a perfect fit.”

At the forefront of shade innovation Color ULTÎME draws from current fashion trends to create bold and of the moment, sophisticated color tones. With Shay Mitchell as a co-collaborater, Color ULTÎME has created four permanent shades that accent fashion’s leading metallic trend colors, and add to the brand’s growing collection of metallic hues.

“Color ULTÎME was launched four years ago as Schwarzkopf’s fashion color line. This year, the brand wanted to push the boundaries by partnering with an aspirational and approachable ambassador that aligns with the brand’s mission to make high fashion trends accessible to all. We are excited to be working with Shay Mitchell. She is a great reflection of Color ULTÎME: an inspirational trendsetter who is known for her style and fashion forward-looks,” says Sophie Viridaud, Brand Manager at Henkel.

The Color ULTÎME x Shay Mitchell Collection is available at Walmart (Sparkly Light Brown only), Drug retailers (all shades at Walgreens, CVS and Rite-Aid) and on Amazon at a RSP of $9.99.