WHITE PLAINS, N.Y. — Combe Inc., maker of Vagisil feminine hygiene products, has announced a strategic investment in Sustain Natural, a provider of natural sexual wellness products for women.

Keech Combe Shetty and Meika Hollender

Combe said the investment formalizes a vision shared by Shetty and Sustain Natural cofounder Meika Hollender to advance women’s sexual health and wellness. When the two women met, they immediately recognized the potential of joining forces to create more choices for women, according to the companies.“We are proud to partner with Sustain Natural, a unique brand of earth-friendly tampons, condoms, lubricants and other products with a commitment to putting women’s health first,” Vagisil chief executive officer Keech Combe Shetty said. “Together, we will be better positioned to deliver even more quality products for women while prioritizing their intimate health.”

“The time is now for Sustain Natural to partner with a company that has always been deeply committed to changing the narrative around vaginal health, and breaking the stigma around women’s sexuality,” Hollender said. “It makes sense that we join forces, given our combined dedication to women’s health, and I am excited to see what we can achieve together as a result of this exciting venture.”

Keech Combe Shetty and Meika Hollender will come together publicly for the first time to announce this strategic investment at BlogHer Health, a gathering of 500+ content creators in Los Angeles, Calif. between January 24-25, 2019.