WHIPPANY, N.J. — Bayer has rolled out Coppertone Whipped, which the company said is the first-ever whipped sunscreen.
Coppertone Whipped has a rich and creamy texture but absorbs quickly and feels light on skin, unlike the heavy or sticky feeling of many other sunscreens, the company said.
Available in Clearly Sheer and Water Babies Pure & Simple formulas, Coppertone Whipped also won’t clog pores and leaves skin feeling soft and smooth while helping to protect it from the sun’s harmful ultraviolet rays, according to Bayer, which described the new product as a “transformative sunscreen.”
To support the Coppertone Whipped launch, the brand is rolling out a series of engaging activities throughout the summer.
“At Coppertone, we’re dedicated to championing a worry-free life in the sun for everyone, focusing solely on developing innovative and expert sun protection. That’s why we’re approaching this year’s Whipped launch in a new and different way,” stated Lisa Perez, marketing director for sun care at Bayer. “Sunscreen lovers will have a chance to interact with and learn all about Coppertone Whipped through creative content, in-store product samplings, trusted beauty influencers and more on-the-ground experiences.”
Efforts include partnered with The Skin Cancer Foundation on its new program, Destination: Healthy Skin, to promote healthy sun protection practices, provide free skin cancer screenings and offer samples of Coppertone Whipped.
Coppertone already partnered with Simply Stylist to create a one-of-a-kind pop-up experience in Miami dedicated to Coppertone Whipped. The event included influential panelists such as Ali Fedotowsky-Manno, Nastia Liukin and Dr. Elizabeth Hale, who educated attendees about the importance of sun protection. The brand said it also plans to team up with more influencers and beauty bloggers to offer tutorials for including Coppertone Whipped into daily skin care routines.
In addition, Coppertone is promoting the ProtectMy Social Media Sweepstakes and Contest, in which people have the chance to win a range of prizes, including a $5,000 trip. ProtectMy encourages people to share what they want to protect most this summer via social media channels. The brand, too, is sponsoring the Disney Pixar Cars 3: Road to the Races Tour. Coppertone will be on site at the nationwide tour offering samples of sunscreen and creating a racer pit crew that encourages visitors to take part in a tire changing activity and photo sharing opportunity.