NEW YORK — Cosmetic Executive Women (CEW), the leading organization for beauty industry professionals, announces partnership with Preen.Me to create a new influencer award category for its 2019 Beauty Awards. The CEW x Preen.Me Rising Influencer of the Year Award will be awarded to one winner in the ‘makeup’ category and one winner in the ‘skin care’ category.

The 100 nominated influencers were narrowed down from an original pool of 50,000 US-based online influencers ranging in follower count from 25K – 500K. Using Preen.Me’s proprietary multi-factor algorithm methodology to assess effective social influence, the nominees were selected based on their audience engagement, the impact of their video posts and overall performance of branded content.

“Influencers have always played an integral role in CEW’s organization, but the question we keep hearing is ‘who’s next?’. As an organization committed to propelling the beauty industry forward, we are so excited to announce the newest category for our 2019 Beauty Awards: Rising Influencers,” says CEW president, Carlotta Jacobson. “Using Preen.Me’s proprietary methodology, coupled with our reach and authority in the beauty industry, we have an opportunity to acknowledge the next generation of influencers and help our members be more thoughtful about their future partnerships.”

“Influencer marketing has reached a mature stage where brands must look beyond follower size and focus on the effective social impact the influencer has on their target customer,” explains Preen.Me vice president brand relations, Danya Klein. Whether the goal is identification of upstream trends, ambassador program creation or product launch campaigns, Preen.Me’s proprietary methodology enhances the brand to influencer match to translate into actual influence. We are delighted to partner with CEW to bring this strategic approach to the beauty industry.”

Preen.Me will announce the two award winners at CEW’s Beauty Award Luncheon on Friday, May 17. The list of 100 Influencer Nominees is available on cew.org/PM100. Stay up to speed on the nominations by following #2019RisingInfluencer. All nominated influencers will be invited to CEW’s product demo on February 28.