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Creme of Nature adds new gels to hairstyling lineup

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JACKSONVILLE, Fla. — Creme of Nature has introduced a purse-sized version of its top-selling hairstyling gel and a new, long-lasting formula edge tamer.

The hair care brand said Monday that the new Creme of Nature with Argan Oil from Morocco Perfect Edges On-the-Go comes in a four-inch, travel-friendly tube. It can be applied to hair with fingertips and smoothed as needed for relaxed or natural textures.

Creme of Nature OnTheGo_Extra HoldFor natural hair styling, women can use Argan Oil from Morocco Perfect Edges On-the-Go on the hairline when wet and smooth the gel with fingertips or a small brush for their desired look and hold, according to Creme of Nature, which added that the product is well-suited for a silky smooth finish for ponytails, up-dos, braids or twists.

Meanwhile, Creme of Nature with Argan Oil from Morocco Perfect Edges Extra Hold is formulated to provide long-lasting hold for long and short hair, the company said. Intended for sculpting, ponytails, high buns and natural up-dos, the new product can be used on natural and relaxed hair, as well as hair in transition.

Argan Oil from Morocco Perfect Edges Extra Hold is ideal for holding short tapered styles or applying to natural hair to sleek sides and control fly-aways, Creme of Nature noted. The company said women can apply the gel to the hairline with fingertips and comb or brush for their desired style. The product can also be applied to ends of natural hair when rod-setting hair on flexi-rods, perm-rods or straws for curls that last without frizz.

Both holding aids are infused with argan oil from Morocco and help control fly-aways and hold down edges, without flaking, while moisturizing and adding exotic shine to the hair, Creme of Nature said

“Whether you’re at work, out with friends, on a date, or wrapping up an intense workout, Creme of Nature has the go-to styling aids to ensure that your hair is always looking great,” stated Teneya Gholston, director of marketing for Creme of Nature. “Our customers are busy executives, students, moms, career women and beyond, and with all of the responsibilities that they have, they want the confidence that our products provide, as well as the quality that they’ve come to expect from Creme of Nature. We have answered the call with Creme of Nature with Argan Oil from Morocco Perfect Edges On-the-Go, the go-to, purse-friendly product for slicking down edges and touching up hairstyles when not at home, and Creme of Nature with Argan Oil from Morocco Perfect Edges Extra Hold, a firm, long-lasting hold gel to smooth edges and polish any hair style.”

Creme of Nature with Argan Oil from Morocco Perfect Edges On-the-Go carries a suggested retail price of $3.99 for a 0.75-ounce tube and will be rolled out to beauty supply and Walgreens stores nationwide starting this month. Creme of Nature with Argan Oil from Morocco Perfect Edges Extra Hold, priced at $4.99 for a 2.25-ounce container, is slated to become available in beauty supply and Walgreens stores in February. Creme of Nature said on its Facebook page that both products can be found now at select Walmart, Dollar General, Walgreens and beauty supply stores.


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