WASHINGTON — The Council for Responsible Nutrition (CRN) has named PR strategist Craig Muckle as their new director of communications.

Craig Muckle

Muckle will lead trade media outreach and engagement, bolster press outreach strategies, and identify media opportunities for CRN initiatives.

“We’re delighted Craig has joined our team,” said CRN president and CEO Steve Mister. Mister cited Muckle’s extensive experience handling high-level media relations programs for national retailers like Safeway and Rite Aid as a boon to help CRN fulfill its mission. “Welcoming key talent and fresh perspective from outside the dietary supplement industry is critical to our growth,” Mister continued.

Muckle’s career highlights include influencing DC City Council to establish a $4M relief fund that defrayed 80% of annual DC Water fees levied on local nonprofits; singlehandedly resolving a PR crisis at a DC Safeway store within 48 hours; and generating a new 8-figure revenue stream by persuading DC City Council to amend the one-per-company alcohol license limitation, enabling Safeway to obtain beer and wine licenses for 10 stores.

Muckle’s bona fides include an 18-year tenure as Safeway’s eastern division manager for public affairs and government relations, plus additional corporate experience at Rite Aid, BET, and ESPN. He also served as an adjunct professor in Howard University’s School of Communications from 2014 to 2016. Muckle’s areas of specialty include media, government, and community relations and strategic communications. In 2015, Muckle was awarded the Minority Business Leader Award by the Washington Business Journal.