SAN DIEGO — CV Sciences announced Thursday the further expansion of its PlusCBD Oil brand into the specialty retail channel with The Vitamin Shoppe.
“The Vitamin Shoppe is an ideal retail partner for CV Sciences as we continue our rapid expansion into national retailers,” said Joseph Dowling, chief executive officer of CV Sciences. “Their customers are savvy shoppers focused on health and wellness with a keen eye for high quality, efficacious products that promote a healthy lifestyle. We are very pleased to kick off our partnership with The Vitamin Shoppe and bring PlusCBD Oil products to their discerning shoppers.”
CV Sciences’ expansion broadens distribution and availability of a broad assortment of the company’s best-selling PlusCBD Oil products. Distribution across The Vitamin Shoppe’s national footprint includes both topical products, such as PlusCBD Oil Extra Strength Balm and recently launched PlusCBD Oil Roll-On, as well as PlusCBD Oil full spectrum hemp extracts including Gold Formula Softgels, Gold Formula Drops, and Total Plant Complex Sprays and Capsules. PlusCBD Oil products will be available beginning on September 22, 2019 at 383 Vitamin Shoppe stores in 30 U.S. states and Puerto Rico. This expansion brings CV Sciences’ PlusCBD Oil distribution to more than 5,300 retail locations throughout the U.S.
“The Vitamin Shoppe is excited to introduce PlusCBD to our assortment of trusted CBD hemp extract products,” said Sharon Leite, chief executive officer of The Vitamin Shoppe. “This category has generated immense interest from wellness consumers as they seek out the innovative benefits of CBD hemp extract. At The Vitamin Shoppe, our customers can shop these products with the confidence of knowing we offer industry-leading quality, service and guidance with all of our products and each of our partner brands.”
PlusCBD Oil has the top-selling CBD supplement in the Total U.S. Natural Channel and its Extra Strength Balm ranks No.1 in sales in both the Total U.S. Natural Channel and Total U.S. MULO (Multi Outlet) over the last 52 weeks among CBD products within Topical Analgesics , according to SPINS and IRI data, respectively. Brightfield Group, a leading predictive analytics and market research firm for the CBD market, expects $1.3 billion in sales of hemp CBD topicals in 2019, with a compound annual growth rate of 169% from 2018 – 2022.