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CVS Caremark appoints PBM marketing executive

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WOONSOCKET, R.I. — Len Greer has been named senior vice president of marketing for CVS Caremark Corp.’s pharmacy benefit management business.

CVS Caremark said Wednesday that Greer, who joins the company from health management provider ActiveHealth, takes over responsibility for PBM marketing from Jack Bruner, who is transitioning to the new role of executive vice president of strategic development.

Greer has 20 years of experience in marketing, strategy and product development, according to CVS Caremark. Most recently at ActiveHealth, he was executive vice president of marketing, responsible for developing and implementing marketing strategies to drive brand awareness in the health plan and plan sponsor marketplace.

Before that, Greer spent six years at Medco Health in various senior marketing roles, and earlier he was a management consultant at McKinsey & Co., where he assisted clients on issues of marketing, strategy, product development and operations.

"Len’s analytical background, knowledge of the industry and strong marketing skills make him uniquely qualified to help deliver our messages effectively in the marketplace," CVS Caremark chairman and chief executive officer Tom Ryan said in a statement.


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