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CVS Caremark taps firm for customer insight

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MONTREAL — CVS Caremark Corp. has entered a multiyear agreement with LMG Insight & Communication, a subsidiary of Groupe Aeroplan Inc., for shopper intelligence services.

LMG Insight & Communication (LMG I&C), a consumer analytics firm, said Monday that the agreement will help CVS Caremark further its strategy to drive customer-centric insights into its retail design and business planning processes.

"We are pleased to partner with LMG I&C as we continue to build on our shopper-based design platform," Rick Molchan, vice president of retail innovation and store design at CVS Caremark, said in a statement. "We believe LMG I&C’s capabilities will help us develop more relevant shopping experiences for our customers."

LMG I&C offers a data analytics tool called Self Serve, which is designed to give companies deep insight into consumer shopping trends via analysis of product and customer information. Parent company Groupe Aeroplan specializes in loyalty management.

"This agreement represents the next stage of our expansion strategy," commented Mike Blyth, president of LMG I&C North America. "We are bringing our extensive experience gained working with the U.K. grocer Sainsbury PLC along with more than 100 consumer packaged goods companies, including Unilever, Mars, Coca-Cola and Kraft. We have the proven ability to help shape consumer behavior that drives enhanced sales and profitability. We look forward to working with CVS Caremark and are delighted that our first entry into the U.S. marketplace will be working with such a respected company."


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