WOONSOCKET, R.I. — CVS Pharmacy announced earlier this month that customers will be able to enroll in CarePass at participating CVS Pharmacy locations nationwide, or online at CVS.com/carepass.
The first loyalty and membership program that offers free national pharmacy delivery on eligible prescriptions, CarePass gives its members a multitude of benefits when they join for $5 per month for a month-to-month membership or pay a discounted annual membership fee of $48.
Benefits of the CarePass program include:
• Free delivery on qualifying prescriptions and most CVS.com purchases — Free one- to two-day delivery is available to CarePass members on qualifying prescription drug orders, with prescriptions delivered right to their homes, which makes managing prescriptions less complicated and more convenient. Free one- to two-day delivery is also available for eligible purchases on CVS.com, with no minimum order required.
• Access to a 24/7 pharmacist help line — CarePass members can contact the help line to speak live with a pharmacist who has secure access to their prescription history with CVS Pharmacy. The pharmacist will be able to answer questions about the customer’s medications on demand and refer them to any additional tools, resources or services that could be helpful.
• Special discounts on CVS Health brand items — Members enjoy a 20% discount on eligible CVS Health brand products in-store as well as online at CVS.com. CVS Health items include over-the-counter medications, vitamins and supplements, as well as personal care items. The benefit is available on the customer’s ExtraCare card and is ready to use in-store or at CVS.com.
• As a thank you to members, CarePass currently provides a monthly promotional reward that can be used on many items in the store or online — Members receive a monthly $10 CarePass promotional reward that can be used on many items in-store and online at CVS.com. The CarePass promo reward is automatically added to the customer’s ExtraCare card at the beginning of each monthly cycle and expires at the end of the monthly cycle.
CarePass members also enjoy a variety of surprise perks and bonus offers that are made available at key times throughout the year; for example, members recently received a complimentary sports physical at their local MinuteClinic. The program will continue to evolve to include additional services and exclusive offerings in the future.
“We are thrilled to expand CarePass nationally, bringing simplified value to our customers while making it easier for them to care for themselves and their families,” says Kevin Hourican, executive vice president at CVS Health and president of CVS Pharmacy. “Initial customer response has exceeded our expectations, with members utilizing the program’s full benefits and becoming more engaged across all of our digital offerings.”
The results from the previous launch in selected markets show that CarePass appeals to a broad consumer audience, 20% of whom are Millennials. The simplified value and access to service is delivering an enhanced customer experience that has resulted in a 15% to 20% average increase in purchases after a member joins.