The rebranding aims to reflect parent company CVS Health’s focus on improving the health of its patients and customers, as well as further CVS’ efforts to enhance the front end to make its stores a top destination for health and beauty care products and services.
At the launch, the CVS Health brand encompassed over 2,500 products across 19 categories. Those product segments include allergy, cough, cold and flu remedies; digestive health; first aid; vitamins, diet and nutrition; eye care; sun care; nicotine replacement therapy; home diagnostics; and women’s wellness.
CVS also noted that CVS Health brand prices are 20% to 40% less than comparable branded counterparts.
“Quality is our commitment, and under the CVS Health brand name, we will continue to create innovative health and wellness products not already available in the marketplace as well as continue to always find ways we can improve our tried-and-true products to better suit the needs and lifestyle of our customers,” commented Cia Tucci, vice president of store brands and quality assurance for CVS Pharmacy.