Wendy future of retail top

CVS Health plans digital innovation lab in Boston

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WOONSOCKET, R.I. — With an eye on boosting its effort to develop an integrated pharmacy experience, CVS Health has signed a lease for office space in Boston that will be home to its new Digital Innovation Lab.

The 15,130-square-foot tech center will serve as “a vital hub for the rapidly growing CVS Health Digital team.” The digital team’s headquarters will remain at the corporate office in Woonsocket, where a new Digital Experience Center recently opened, according to a CVS Health announcement last month.

In addition, CVS Health said it “is actively recruiting new talent for both locations.”
Boston was selected as the site of the new Innovation Lab because of the growing number of technology-focused companies that are opening offices there, and because Boston is one of “the world’s renowned health care cities [and serves] as the home to many leading medical institutions,” CVS Health noted.

“As a company that touches consumers not just through our retail stores, but through all the critical pharmacy and health care services we offer, CVS Health has a unique opportunity to impact our customers’ lives in meaningful ways that no one else can,” said Brian Tilzer, senior vice president and chief digital officer at CVS Health.

The new space in Boston will be a “perfect complement” to similar expansion that’s taking place here in Woonsocket, Tilzer said, and it will help keep the company at the forefront of health care’s digital innovation efforts.

“As we expand our digital team and invest in this part of our business, we are truly passionate about using technology to create tools that do not exist anywhere else, so we can empower our customers with a highly personalized pharmacy and retail experience across all channels,” Tilzer added.

The digital innovation lab in Boston can house roughly 100 CVS Health employees, with 90% of them anticipated as new hires. Plans for the new office include the creation of an open concept workspace that encourages idea sharing and innovation to produce the next level of digital technology that will help enhance the customer experience through convenient, easy-to-use digital tools, CVS Health said in a statement.

Boston Mayor Martin Walsh commended CVS Health for its move into the city, which is said to have an “exploding” tech sector.

“Boston is on the cutting edge of health care, and we have a thriving tech environment fuel­ing innovation,” Walsh said. “Boston is the ideal location for CVS Health to invest in the Digital Innovation Lab, which will be a source of new ideas that will drive this company into the future.”

CVS.com, the CVS/pharmacy mobile smartphone app and the CVS/pharmacy iPad app all seamlessly extend access to pharmacy services found in-store to shoppers at home, making it more convenient than ever before to manage, refill and pick up medication while also tapping into a wide variety of health and shopping ­resources.

Additionally, CVS Health said that it is making it “easier than ever” for patients and customers of its MinuteClinic, specialty pharmacy, pharmacy benefit management and mail service pharmacy divisions to manage their prescriptions and other health needs through seamless, integrated digital experiences.


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