CVS said Monday that the campaign, which features actress and SU2C ambassador Eva Longoria, is part of a three-year, $10 million commitment by CVS Health to SU2C.
A program of the Entertainment Industry Foundation (EIF), SU2C raises funds to accelerate the pace of cancer research to help get new therapies to patients quickly and save more lives. Through Nov. 28, CVS/pharmacy customers can make a $1 or $3 donation at checkout in stores or by donating online at CVS.com/SU2C.
The donations will support SU2C’s collaborative cancer research model, which supports “Dream Teams” and brings together scientists from different institutions and across multiple disciplines to work together to translate their research from the laboratory to the patient.
“We’re so proud to collaborate with Stand Up To Cancer to positively impact people living with cancer,” CVS/pharmacy president Helena Foulkes said in a statement. “Joining our colleagues and customers in supporting this groundbreaking research is a great extension of CVS Health’s purpose of helping people on their path to better health.”
In-store radio spots featuring Longoria will remind shoppers that nearly 1.65 million Americans will be diagnosed with cancer this year, there are more than 200 different types of cancer, and one in two men and one in three women will be diagnosed with cancer in their lifetimes.
“We are making progress in the fight to turn cancer patients into cancer survivors, but with more than 1,600 people in the U.S. dying from cancer each day, there is still a great deal more that needs to be done,” stated SU2C co-founder Sue Schwartz. “We are incredibly grateful to CVS Health for giving people an easy way to make a donation to help advance our mission and remind everyone that it takes all of us to beat cancer.”
In September, CVS Health and SU2C announced a print, radio and digital public service announcement campaign titled “It’s Impossible to Beat Cancer Alone,” which was aimed at increasing awareness of the importance of collaboration in the fight against cancer and encouraging the public to learn more and get involved.