Through Nov. 19, CVS Pharmacy customers can support Stand Up To Cancer by making a $1, $3 or larger donation at checkout or online at StandUpToCancer.org/CVSHealth.
Funds raised will support Stand Up To Cancer’s ongoing efforts to spur the pace of cancer research to help get new therapies to patients quickly and save lives, CVS said. The company’s employees and customers have raised more than $15 million for Stand Up To Cancer since 2014.
“Just about everyone knows someone battling cancer, and it affects our customers, colleagues and communities every day,” Helena Foulkes, executive vice president of CVS Health and president of CVS Pharmacy, said in a statement. “As a purpose-driven company dedicated to helping people on their path to better health, we’re proud to support Stand Up To Cancer as they accelerate groundbreaking research to help save more lives.”
This year’s campaign will be supported by in-store radio and marketing with actress Tracee Ellis Ross of “Blackish,” who’s a Stand Up To Cancer ambassador.
The effort also will include a new public service announcement produced with the comedy brand Funny Or Die. The PSA depicts an adolescent boy who humorously struggles to spend the dollar given to him by his grandfather, only to learn that his good fortune can be put to good use when he donates the dollar to Stand Up To Cancer at his local CVS Pharmacy.
Donations made during the campaign will support Stand Up To Cancer’s collaborative cancer research model, which joins scientists from different institutions and across multiple disciplines to work together to translate their research from the laboratory to the patient.
“Because of CVS Health’s commitment to Stand Up To Cancer, we’re able to make progress in increasing treatment options for patients and making advancements in the fight against cancer,” stated Stand Up To Cancer co-founder Sue Schwartz. “We’re are inspired by CVS Health’s dedication to the health of their customers and are grateful to CVS Health and their customers for helping SU2C achieve our mission of making everyone diagnosed with cancer a survivor.”
Also, to help raise awareness of Stand Up To Cancer’s work, the “Value of a Dollar” challenge offers CVS customers a chance to win the “Ultimate Hollywood Experience.” When visiting at CVS Pharmacy through Nov. 19, customers can take a selfie and post it on Instagram and/or Twitter with the hashtag #ValueOfADollar and #Promotion to be entered into a sweepstakes for a chance to win a trip for two to attend the red carpet world premiere of the movie “Jumanji: Welcome to the Jungle,” due out in theaters Dec. 20, and a tour of Sony Pictures Studios.
CVS Pharmacy has also teamed up with Hallmark this year to unveil two new exclusive card collections in-store aimed at supporting hope, health and happiness: “Stand Up To Cancer” and “Laugh for the Health of It,” which are available at the drug chain’s locations across the country.