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CVS launches online vitamin center

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WOONSOCKET, R.I. — CVS/pharmacy has launched an online health hub called Family Vitamin Center.

The new resource is intended to help customers learn more about vitamins and supplements, and to eliminate the confusion that many consumers experience when shopping the category.

The center features an interactive questionnaire and guidance tools that provide personalized supplement recommendations that identify which supplement options are best suited to different health conditions or wellness goals. It also allows customers to shop by objective, selecting from 16 health goals, including heart health, immune support, energy and alertness, probiotics and digestive care, and sleep aids.

Customers can also shop by category, since the center allows them to easily access a summary of common uses, as well as further explore a particular supplement or class of supplements by making use of detailed information on findings from recent studies or notes on possible drug interactions.

In addition, customers can sign up for Ship & Save, an automatic replenishment program that provides a 20% discounts on each vitamin or supplement purchase as well as free shipping. During the first four weeks of January, the center is promoting a wide range of vitamins with a buy one, get one free offer both in stores and online.

“The Family Vitamin Center helps CVS/pharmacy customers save time, money and lead healthier lives, which is the intent of all of our digital resources,” says Brian Tilzer, senior vice president and chief digital officer of CVS Caremark Corp. “More and more of our customers are engaging with us across digital platforms to enhance their pharmacy and drug store shopping.

“Until now, there has been a lack of guidance online to help customers decide which products might be best for them. Our new Family Vitamin Center is a one-of-a-kind tool that fills this information gap by providing customers with the facts they need, helping to put them on their path to better health.”

An enormous amount of research has been devoted to clarifying the impact of vitamins and supplements on individual health, and the results are anything but consistent. Nonetheless, about half of all Americans now regularly take vitamins or mineral supplements, and more than two-thirds (68%) of seniors say they regularly take vitamins.


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