De Greve joins CVS from DigitasLBi, where for the past year he served as head of the company’s Boston-Detroit region. DigitasLBi bills itself as “a global marketing and technology agency that transforms businesses for the digital age.”
At CVS, de Greve will be responsible for the pharmacy chain’s overall marketing strategy. He spent 14 years at DigitasLBi. As its chief solutions officer, he was responsible for the agency’s go-to-market offerings, which include digital products and services, media, analytics and a new-technologies incubator called Start Up Connect.
“As we continue our journey to becoming a world-class health care company, it is even more important for us to articulate a clear message to our patients and customers whose health we are working to improve through our leading pharmacy care programs, clinical services and front-store products,” says Helena Foulkes, president of CVS/pharmacy. “Norman’s background makes him ideally suited to directing a comprehensive marketing strategy that will build our enterprise brand and clearly position us as the preferred pharmacy innovation company. Building loyalty among our existing customers, while activating and engaging new customers, is how we’ll drive future growth.”
CVS has nearly 7,800 stores, nearly 1,000 walk-in medical clinics, a pharmacy benefits manager with more than 70 million plan members and specialty pharmacy services.