WOONSOCKET, R.I. — CVS Pharmacy has rolled out back-to-school offerings focusing on strengthening immunity and instilling confidence in children, teens and parents.
Whether students are heading back to school with increased safety measures, returning to video-based distance learning or anything in between, implementing new routines can be difficult. As families adjust, CVS is offering all of the traditional B-T-S products, plus self-care items that youngsters need to take care of themselves and feel confident, including deodorant, vitamins and immunity support products. Supplying youth of all ages with everything they need to practice good hygiene and look and feel their best is especially important when stress and anxiety are more prevalent than ever.
Included in the assortment are Nature Made vitamin C gummies, Nature Made Multi Complete tablets, and Nature’s Bounty Stress Peace Mind gummies. New to CVS shelves are licensed face masks for kids, nonlicensed face masks for adults, neck gaiters, and a B-T-S kit including face masks, gloves and hand sanitizer.
Selected items are available at cvs.com/shop/content/back-to-school and by delivery via Instacart and DoorDash at participating locations. ExtraCare Rewards members will find special deals in-store and online on a wide range of B-T-S products, including $10 ExtraBucks Rewards automatically paid out on digital or paper receipts when they spend $40 on selected items.
CVS also teamed up with Procter & Gamble Co. to donate $500,000 in monetary and product value from brands like Crest, Secret and Old Spice to the local Boys & Girls Clubs of America to provide children in need with everyday personal care products. By donating items such as toothpaste, deodorant, acne medication and more, CVS is helping kids in need feel prepared for studies, no matter how they plan to return to school. In support of youth-led social change nonprofit DoSomething’s initiative, these donations will be used to create Confidence Kits for students in need of hygiene products.
CVS has also partnered with a group of parenting and education-focused influencers and social media personalities, as well as celebrity parents, including actress Andrea Barber.