Retail drug store concept sets foot in second major market
Plans call for nine CVS Pharmacy y más stores in the greater Los Angeles area, CVS said Thursday. Through August, the CVS pharmacy y más stores will open in South El Monte, Bell, Walnut Park, Santa Ana, Los Angeles, South Gate, Pico Rivera, Lynwood and Norwalk, Calif..
To mark the format’s expansion into Los Angeles, CVS held a grand opening event on Thursday at the CVS Pharmacy y más store at 7101 Atlantic Avenue in Bell.
“Bringing CVS Pharmacy y más to Los Angeles was a natural next step as part of our goal to better meet the unique needs of our local Hispanic customers,” Hank Casillas, area vice president of CVS Pharmacy, said in a statement. “CVS Pharmacy y más stores are designed to become a one-stop shop for local Hispanic residents to conveniently receive best-in-class pharmacy services, as well as customized products and services, in an environment that feels like home.”
Besides bilingual associates and signage throughout the store, CVS pharmacy y más has more than 1,500 new products, including many popular Hispanic brands in such categories as groceries, over-the-counter medications, household cleaners, snacks, appliances, cookware, cosmetics, baby care and hair care.
CVS noted that over 300 of the new products are California-made, including El Alteño, Betel, Eternalux Candles, De La Cruz, Don Francisco coffee, La Llave, Bactimicina, Cabellina Shampoo, Doña Remedios teas and Tadin.
Other features unique to the format include a new fragrance department, staffed with trained beauty associates and offering a large assortment of designer fragrances at everyday low prices; lower prices on hundreds of products, plus more value-sized items; and expanded services such as bill payment, domestic and international wireless recharge, money transfers and lottery.
“With CVS Pharmacy y más, we did more than just add more Hispanic products on our shelves. We took a strategic look to truly understand what the Hispanic consumer wanted in a drug store and how we could fulfill some of their unmet needs,” stated Gabe Navarro, chief of Hispanic consumer growth at CVS Pharmacy.
“We understand that our Hispanic customers are looking for a more personalized shopping experience where they can find their favorite brands at competitive prices, convenient services, and a higher level of customer service in an environment where they feel at home.”
CVS Pharmacy y más also provides CVS’ clinical pharmacy services and medication adherence programs, online and mobile tools to help patients manage their prescriptions, exclusive private brand products and ExtraCare customer loyalty program.
At the grand opening event, the CVS Health Foundation presented a $50,000 grant to St. John’s Well Child and Family Center to support underserved pediatric asthma patients in South Los Angeles, a majority of whom are Hispanic, CVS said. The contribution adds to the $2 million that CVS Health and its foundation have invested over the past five years in support of nonprofits across the greater Los Angeles area, including health care nonprofits that serve the Hispanic community.
The grant was part of the “Innovations in Community Health” program, a three-year, $3 million partnership between the CVS Health Foundation and the National Association of Community Health Centers and will focus on helping families manage the child’s asthma to ensure optimal health and reduce emergency room visits.