WOONSOCKET, R.I. — CVS Pharmacy has teamed up with the American Diabetes Association (ADA) in an exclusive partnership that is intended to raise awareness and funding to fight the condition, which afflicts more than 22 million Americans.
“We are committed to making it easier for our customers living with diabetes to find the right products and expertise to help them manage their disease,” said Judy Sansone, chief merchant at CVS Health and senior vice president of front-store business at CVS Pharmacy.
“CVS Pharmacy is a leading health destination with expert pharmacists and an easy-to-navigate diabetes management section featuring a wide assortment of products from glucose monitors and testing strips to sugar-free snacks.”
To support the new “Partner in Healthy Living” initiative, CVS Pharmacy has launched a digital hub, at cvs.com/diabetes-care, which was developed in collaboration with the ADA. It has exclusive diabetes health and nutrition information, and it also allows consumers to donate directly to the ADA.
Many CVS stores will have designated displays with products and information for people with diabetes, and CVS will use its in-store radio channel to broadcast diabetes awareness messaging.
The chain will include call-outs in its weekly sales circulars that encourage customers to make donations to the ADA, and customers will also see weekly sales offers with discounts on relevant products for people with diabetes, including glucose meters and glucose dietary products.
CVS will encourage customers who want to be tested for diabetes to visit their local CVS MinuteClinic, which can conduct screenings and offers comprehensive health condition monitoring for individuals who are diagnosed with diabetes, high cholesterol or high blood pressure, the company says.
“CVS Pharmacy is committed to supporting our patients with diabetes,” noted Josh Flum, executive vice president of pharmacy services at CVS Health.
“This partnership will help give our pharmacists the most up-to-date knowledge on diabetes, so they can be true partners for those patients managing this condition.”
Diabetes is a growing problem. The Centers for Disease Control and Prevention says the number of Americans with diagnosed diabetes increased from 5.5 million in 1980 to 22 million in 2014.
“This collaboration with CVS Pharmacy will help us reach millions of Americans with valuable information to improve their health and management of their diabetes,” said Jonathan Webb, vice president for corporate alliances at the ADA. “We appreciate CVS Pharmacy’s engagement and collaboration, both in stores and online, so that we can continue to reach the public in meaningful ways to prevent diabetes and to improve the lives of millions with diabetes.”