CVS/pharmacy plans promo for store brands

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WOONSOCKET, R.I. — CVS/pharmacy is set to kick off “Fill Your Bag,” a chainwide promotion offering shoppers savings on CVS brand products, as well as select exclusive product lines.

CVS Total Home products_WEB

Total Home is among the store brands for which CVS/pharmacy customers can receive savings in the Fill Your Bag promotion.

CVS said Wednesday that the promotion will run in-store and online from April 26 to May 23. To participate, members of the ExtraCare loyalty program scan their cards at the ExtraCare Coupon Center in a CVS store to get a 30%-off coupon each week, with a limit of one coupon per week. Customers who participate in store will receive a reusable shopping bag, which is free with a purchase.

Customers can choose from more than 3,000 CVS-exclusive items, including such brands as CVS/pharmacy (over-the-counter health care), Beauty 360 (beauty care), Gold Emblem Abound (better-for-you snacks and groceries), Gold Emblem (snacks, beverages and groceries), Total Home (nonfood items and household products), Caliber (office and school supplies), Just the Basics (value line covering household, beauty, baby, grocery and personal care) and Pet Central (pet supplies).

“Our Fill Your Bag event is a great opportunity for customers to try some of our exclusive products,” Cia Tucci, vice president of store brands for CVS/pharmacy, said in a statement. “With more than 3,000 products included in the promotion, it’s an easy way to save on all kinds of spring essentials or everyday health and beauty needs. Plus, all of our exclusive store-brand products come with a 100% money-back guarantee.”

Customers can find additional details on qualifying products in the CVS/pharmacy weekly circular in-store, or online at, beginning April 26.



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