Cynthia Bailey and Noelle Robinson named spokespeople for SheaMoisture's new Wig & Weave haircare collection - CDR

NEW YORK — Cynthia Bailey and Noelle Robinson are officially the faces of SheaMoisture’s new Wig & Weave haircare collection. The entrepreneurs, beauty icons, and mother-daughter duo are starring in a campaign that debuted on social media earlier this month. Celebrating the new collection, Bailey and Robinson showcase how the new Wig & Weave line of products can be used for the installation, maintenance, and removal of wig and weave hair extensions.

Cynthia Bailey

“We’re both so excited to be partnering with SheaMoisture for the launch of this collection,” says Bailey. “We know how important it is to find products that are specifically made for our individual hair journeys, whether that means you’re a natural who rocks wigs like me to switch it up, or you’re a dedicated weave enthusiast. Noelle and I are grateful for this unique opportunity to team up with SheaMoisture and bring hair care for wig and weave wearers to the next level.”

Known for their exuberant lifestyles and personalities, SheaMoisture selected Bailey and Robinson because they both live their lives, and wear their hair, confidently and unapologetically.

The collection of haircare products was developed specifically for the installation, care and removal of wigs and weaves. It is also the latest innovation from the iconic beauty and personal care brand whose mission is to service the unique needs of Black women and features a range of innovative and specially formulated products meant to preserve the health, length, and texture of hair.

“We are honored to introduce the Wig & Weave collection with the support of these two remarkable women,” says Nikki Chung, SheaMoisture senior director of Brand Innovation – Hair Care. SheaMoisture is proud to introduce this new product line and speak directly to unique needs of naturals who wear premium wig units and weaves for self-expression, protection or just convenience. Our range of products was created with formulas enriched with Tea Tree, Borage Seed Oil and Aloe, to help install, care and remove wig and weave hair, while being gentle on edges and the natural hair and scalp underneath.”