ENGLEWOOD CLIFFS, N.J. — Degree, the first deodorant activated by movement, is joining forces with DanceOn – the leading dance entertainment network to help inspire people to dance more in the name of improved health and wellness.
This partnership will bring together a team of today’s top, most click-worthy dance professionals across genres – ultimately providing access to their expertise through in-person and virtual classes, plus exclusive online and social media content.
Leading dance talent including Alison Stroming, Nicole Kirkland, Tricia Miranda and Jessica Bass James will make Degree the first step in prepping for their routines. Since the brand’s MotionSense technology gives users ultimate freshness with every move and provides 48-hour odor and wetness protection, it’s the ideal product to sweat-proof dancers of all levels – whether the stage is a studio or living room.
“Degree has long been a proponent of moving more, and dance is such a great way to stay active since it’s fun, has a built-in social element and can be sustained over time,” says Dawn Hedgepeth, general manager and vice president of Unilever Deodorants, Men’s Grooming and Hand and Body Lotion. “Our partnership with DanceOn is designed to encourage everyone to experience the multiple benefits – both physical and emotional – that come with dancing.”
“Like Degree, our company understands the value of movement in one’s everyday life,” adds DanceOn co-founder and chief executive officer Amanda Taylor. “Our community of dancers, choreographers and fans never stop moving and benefit from a product like Degree that works as hard as they do.” Taylor continues, “We’re excited to partner with Degree® in our collective mission to share movement inspiration with the world.”
Degree and DanceOn will bring live classes to movement-seekers in New York City and Los Angeles. From hip-hop and heels to ballet and more, everyone is invited to sign up for the free pop-up dance class style that moves them most. Plus, everyone that comes out will receive a complimentary** Degree® Dry Spray Antiperspirant Deodorant so they can keep dancing without the sweaty side effects.
Here’s how to join***:
- New York City, Oct. 16th at Broadway Dance Center: Join DanceOn instructors, including Alison Stroming and Nicole Kirkland. Visit here for more information and to sign up.
- Los Angeles, Oct. 23rd at Playground LA: Join DanceOn instructors, including Tricia Mirandaand Jessica Bass James. Visit here for more information and to sign up.
Stay tuned for four exclusive dance videos taught by Alison, Nicole, Tricia and Jessica coming soon to DanceOn’s YouTube Channel. Plus, follow along on social media to learn more about how to enter the ultimate dance experience sweepstakes.
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